Running indie Game Ads on Facebook and Reddit

At the launch of Roy G Beats, I placed ads on Facebook and Reddit targeted towards people whose interests include "indie games" and similar markets. The ads were nearly identical in both graphics and text. On a shoestring budget, both campaigns received the same amount of loot in an effort to get some meaningful data. I figured other indie developers would be interested in the data so here I am sharing.
I'm not going to disclose the actual data, but the numbers from analysis from the data and my conclusions.

Ad views: Facebook produced 424.33% more ad views

Clicks: The Reddit ad, while not seen anywhere near as often, produced 242.86% more clicks than the facebook ad. Facebook users clicked the ad only .03% of the time while Reddit users clicked the ad at a ratio of .26%.

This suggests a few things. First off, Reddit users seem more likely to trust and respond to ads on the site. I know my personal experience says as much. Facebook users seem to be much less inclined to click on the ad, but the number of views are astronomically higher.

Reddit seems more likely to produce customers and Facebook more likely to create branding and general awareness.

The ads were for Roy G Beats - a Musical Action Tower Defense game that was recently wrapped. You can play the web version here. Upgraded PC/Mac/iOS/Android version coming this Winter with more levels and a new enemy type!