First Impressions

We took Roy to the VT Tech Jam a couple weeks back. This is what folks had to say about the game

Holy crap it's done!

Roy G Beats [home] has reached Gold and will be available SOON for Mac and PC. Stay tuned for more!

Roy G Beats [home] in the [home] stretch (pardon the pun)

Thanks in large part to those of you who played the Roy G Beats [home] demo at the Vermont Tech Jam this weekend, Roy g beats [home] is close to being complete and will launch VERY soon on Mac and PC! This new version features more levels, more audio, and a new enemy type tat Roy g beats [web] didn't have. More details soon!

~dEv

Roy G Beats [home] debuts at Vt Tech Jam 2011

Thanks to everyone who came by and played the 7 level Roy G Beats[home] demo this weekend at Vermont Tech Jam. Your responses were overwhelming. We'll be putting together a pre-release video that will include footage from the Vermont Tech Jam and especially your first reactions to the game. We're truly overwhelmed by the positive energy and, honestly, some of you guys picked up on the game so quickly it was stunning. Roy G Beats [home] will be available in just a few weeks. It will have more levels, art, sound, and enemy types than Roy G Beats[web]. The iPads, iPhones, and Android devices version (Roy G Beats[mobile]) should be out before years end.
Check back soon for that video!

PC/Mac Version of Roy G Beats to be unveiled at the Vermont Tech Jam this weekend

Seven Days discussed Roy G Beats and its development as a run up for the Vermont Tech Jam this weekend.

This Friday and Saturday at the Vermont Tech Jam the PC and Mac versions of Roy G Beats will be playable at the Jana Media table. it includes new art, new audio, new levels, and a new enemy type. The VT Tech Jam demo will be a shortened demo version and will be playable on both Mac and PC.

Come on down and say hi!

Read Seven Days article here.

Big things still coming

The codebase for the PC/Mac version is complete! New levels, new content, some new effects, and a new enemy type will all be coming your way very soon, indeed. We'll also be showing the new version of the game (playable on both Mac and PC) at the Vermont Tech Jam this weekend!

Running indie Game Ads on Facebook and Reddit

At the launch of Roy G Beats, I placed ads on Facebook and Reddit targeted towards people whose interests include "indie games" and similar markets. The ads were nearly identical in both graphics and text. On a shoestring budget, both campaigns received the same amount of loot in an effort to get some meaningful data. I figured other indie developers would be interested in the data so here I am sharing.
I'm not going to disclose the actual data, but the numbers from analysis from the data and my conclusions.

Ad views: Facebook produced 424.33% more ad views

Clicks: The Reddit ad, while not seen anywhere near as often, produced 242.86% more clicks than the facebook ad. Facebook users clicked the ad only .03% of the time while Reddit users clicked the ad at a ratio of .26%.

This suggests a few things. First off, Reddit users seem more likely to trust and respond to ads on the site. I know my personal experience says as much. Facebook users seem to be much less inclined to click on the ad, but the number of views are astronomically higher.

Reddit seems more likely to produce customers and Facebook more likely to create branding and general awareness.

The ads were for Roy G Beats - a Musical Action Tower Defense game that was recently wrapped. You can play the web version here. Upgraded PC/Mac/iOS/Android version coming this Winter with more levels and a new enemy type!